“Celebrating another year of love and joy with the one who makes every moment unforgettable.”
Imagine getting this in an anniversary note from your partner. Do you like it? Or would you prefer something like this – “Hi babe, I love you so much! Can’t wait to see you and hug you and kiss you and love you for many many more years. xoxo”?
Which of the two notes do you think carries more emotion and heart? If you answered the second, that’s because it was written by a real person with real feelings of love while the first one was written by an AI. Both were asked to make a 1-sentence anniversary note and the difference is quite obvious.
Since AI uses training through vast amounts of data found on the internet, it requires more information from prompts to generate more cohesive and realistic answers. Simply put, it has to be commanded with a detailed set of instructions to construct something that would sound natural – less robotic and less “businessy”.
Think of this in the world of PR where the task is to connect and build long-lasting beneficial relationships with others. Now think of a brand. Would you prefer a brand that talks like a robot or a brand that seems relatable, understanding, and more human? Of course, the latter would be better because building relationships needs to be based on trust that the brand understands your needs and is there to help you.
Can I use AI?
The answer is yes! Brands can use AIs instead of having copywriters. It ultimately boils down to the goal of the copy. Are you aiming to build a brand that seems like a friend? Then copywriters are better. But if you want to sound like a brand that’s only focused on business? Then, by all means, use AI. Just make sure that your goals are well-planned and get you what you want.