Strong Brands Show Up in Layers
Being findable used to mean showing up in search. You picked the right keywords, wrote the right meta description, and hoped your page landed high enough on Google to matter. Now, being findable looks different. Search is more fragmented. Product discovery happens across marketplaces, snippets, reviews, feeds, and voice results. Content gets pulled, quoted, and […]
The Copy No One Talks About
In marketing, big ideas get the spotlight. Campaigns, taglines, film, media. But the smallest pieces of language, the ones buried in product pages or tucked into ecomm descriptions, are often doing the hardest work. They’re where a brand gets specific. Where claims meet questions. Where customers decide whether to keep going or move on. They […]
Instagram’s Latest Update: A Closer Look at New Features
Instagram, one of the most popular social media platforms, has recently rolled out a series of updates aimed at enhancing user experience and engagement. These new features offer a fresh perspective on how users can interact with content and connect with their community. 1. Commenting on Stories: One of the most notable additions is the […]
Be SMART with your Content Strategy
Regardless of your experience with content marketing, regularly revisiting and updating your strategy is essential to keep it innovative and engaging. A strong content strategy involves planning, creating, publishing, managing, and governing content to attract and engage your audience while achieving business goals. A content strategy covers your brand, tone, promotion, and repurposing. Here’s a […]
The Ultimate Content Creation Guide
Proven Strategies to Attract, Engage, and Convert Your Audience
But first, branding!
What is branding, really, and why do I need it?
Rizz or no Rizz
How brands are using new words for brand building.
Peach Fuzz! The Pantone Color of the Year.
How will brands use the color of 2024 to keep up with what’s in? Will it change their looks – assets, prods, etc?
Books to Movies to Advertising
Movie adaptation of books that was used to promote or communicate support for a brand.
AI, the new Copywriter. Nah!
Copywriters still rule the writing realm because their human thought process gives a brand their tone.